Jon Hernandez

Jon is a commercial photographer based in Barcelona, for the past ten years he has worked producing beautiful images for brands like Samsung, Powerade, Women’s Health, Land Rover, Chelsea FC, amongst others.

Beside his commercial work, Jon is known for being a photography educator with thousands of followers on  social networks. Jon’s way of teaching photography has  also been noticed by big brands like Profoto, Olympus, and many others, who hire Jon to explain photographers around the world how to get results.

His photography can be defined as a technical approach to creativity. His images are not only appealing, but also very elaborated with High-end photography techniques.

Jon is a passionate of artificial light, and his understanding of it allows him to  recreate anything that crosses his mind.

But beside his profession, photography is Jon’s passion.  Every year Jon takes a few months of the busy studio in Barcelona to travel to the most remote areas in the world to create beautiful portraits of individuals from tribes, ethnics and cultures that are about to disappear. This personal work is where Jon really becomes an artisan of the image, creating iconic images that on the years to come will talk about what the world used to be.

Awards & Other:

Nominated for Hasselblad Masters 2018 portrait category

Exhibited The elders collection in Barcelona 2017 and 2018

Profoto Trainer

Manfrotto ambassador

Speaker at several exhibitions