ILFORD Master and Brand Ambassador
Alex Soh is a firm believer in the power of photography to communicate ideas and emotions. He desires to capture the wonders of nature that will compel people to worship its wonderful Creator.
Formally trained in Graphic Design, Alex’s journey as a graphic designer started in 1995. He started in an advertising firm, TV production house and there after in a design house. Later on, he setup his own design studio, providing one-stop service from photography to design and print. In his creative path for the last 23 years, he literally travelled all over the world and was involved in numerous projects, from TV commercials to documentary production. He has done shoots for big brands such as Nikon Tokyo, Adobe, Singapore Tourism Board from photo docu to corporate clients. Today, he does mostly travel and fine art photography, concentrating on scenery to build a photo library companies. Alex is also one of the world few gettyimages contributing photographer. You are able to view his photographs at www.alexsohphotography.com.
With many years of experience in handling print media, Alex has comprehensive and authoritative knowledge in this particular area. He has been commissioned by one of the publishers in US to conduct press check in China. He was also invited to be one of the ILFORD Master photographer and Brand Ambassador to be featured together with some world-renowned artists and photographers from around the world. Nikon Ambassador in Singapore (2010-2015), Epson Ambassador in Singapore, Datacolor Expert and f-Stop Pro.
He is an active promoter of fine art photography in Singapore and China. He has given talks to thousands of photographers on fine art photography to promote photographic exhibitions in the region.
Alex grew up in a village in Singapore and his adventures there inspired the creativity that has led to a passion for photography. He has published his first coffee table book Life Touching Moments together with an exhibition in Singapore.